Startup '84

The doors open.
By nine the line is out on the street.

The lineToo long, and people leave The tillEvery sale, as it happens BaristasOne more station each MachinesCups a minute SeatsSomewhere to stay

ADVISOR

Every number in the game is something you can see in the shop. Buy what the shop is short of, set the price, keep the beans stocked, and hire a manager to run it while you are away.

Six o'clock. The day closes.

Cake shop opens in Greenwich Village

A cookie kiosk in Yangon on its first morning.

Few customers, high prices, and nothing much sold until the pastry chef arrived.

A cake shop lives on its reputation: loved, it sells several times what a middling one does. It is one of four kinds of shop a company can license, with the café, the bakery and the cookie kiosk. Each new kind needs an expansion, earned by opening three shops in a city.

Bakery throws away 40 loaves

Bread does not keep. A bakery bakes in the morning and throws away what is left at the close, so the owner has to choose how much to bake.

Machine down at Blok M

The espresso machine is running at half speed. Pay for a repair today, or wait three days for the part. One decision like this lands every day.

Kiosks take the campus

A cookie kiosk takes a pitch beside the shops, not a shop's place. Low rent, cheap cookies, and a low ceiling.

Rival opens on Wall Street

Streets nobody trades on are taken by rivals. Open first, or lose the place.

Shop closes after three days in the red

Bills are paid in full. Cash can run out, and the bank will lend, at a price.

Business computer for sale.
CORP/OS
runs your whole company.
Enquire within.

The doors open.
By nine the line is out on the street.

One shop becomes three.
Three earn you a city.

On iPad, the whole chain on one screen.
On iPhone, in your pocket.

Six o'clock. The day closes.

The Daily Close

Cake shop opens in Greenwich Village

Bakery throws away 40 loaves

Machine down at Blok M

Kiosks take the campus

Rival opens on Wall Street

Shop closes after three days in the red

The shutters come down.
Here is the day again, in thirty seconds.

The shops trade on while you sleep.
Tomorrow, open another.

The doors open.By nine the line is out on the street.

One shop becomes three.Three earn you a city.

On iPad, the whole chain on one screen.On iPhone, in your pocket.

Six o'clock. The day closes.

Cake shop opens in Greenwich Village

Bakery throws away 40 loaves

Machine down at Blok M

Kiosks take the campus

Rival opens on Wall Street

Shop closes after three days in the red

The shutters come down.Here is the day again, in thirty seconds.

The shops trade on while you sleep.Tomorrow, open another.

The doors open.
By nine the line is out on the street.

One shop becomes three.
Three earn you a city.

On iPad, the whole chain on one screen.
On iPhone, in your pocket.

The shutters come down.
Here is the day again, in thirty seconds.

The shops trade on while you sleep.
Tomorrow, open another.